Is your messaging tailored like a custom superhero suit or more like a one-size-fits-all cape?
(select one answer below)
We mostly send the same message to everyone
We adapt by segment (e.g. location, industry)
We personalise using behavioural data or preferences
Messaging is real-time and individually tailored
My superpower is still evolving... not sure!
When it comes to building audience segments, do you feel more like a strategist or a sidekick?
(select one answer below)
Basic demographic lists for one-off campaigns
Segments defined by rules or triggers, updated manually
Dynamic segments refreshed via behavioural data
Real-time segmentation available across platforms
I’m still working out my secret identity... not sure!
Picture your data ready to jump into action - how quickly can it join the campaign team?
(select one answer below)
It’s mostly manual workarounds - slow start!
Some tools are integrated, but there’s still some friction
Our data is pretty connected across most platforms
Real-time data powers automated campaign delivery
My data’s in the Batcave... not sure!
Imagine your tech stack as a superhero team. Are they a well-coordinated squad or lone heroes with separate missions?
(select one answer below)
Tools are separate, with little integration
Some key platforms are linked (e.g. CRM + email)
Our stack is connected with shared data flows
Fully integrated, composable stack with automation layers
My stack’s in the secret lair... not sure!
What’s the state of your customer experience across channels? Is it more of a disjointed mission or a smooth superhero adventure?
(select one answer below)
Data is siloed by channel - heroes working alone
Some channels work together, but there’s room for improvement
Mostly unified, with good data integration
Fully unified - real-time profiles used across every touchpoint
Is the villain still at large? Not sure!
When it comes to content creation, are you more of a creator from scratch or a master of reusing super-efficient templates?
(select one answer below)
Every piece of content is created from scratch
We reuse templates but not always efficiently
Modular content reused across channels or journeys
Dynamic content is built on-the-fly using data
I’m still assembling my content arsenal... not sure!
How do your teams pull off marketing feats? Is it more like individual missions or an all-star squad?
(select one answer below)
Mostly in silos with handovers
Some cross-functional collaboration
Shared briefs, regular joint planning
Integrated agile or matrix teams with shared outcomes
My team’s still in training... not sure!
If you could give your marketing strategy a superhero name, would it be “Crystal Clear Vision” or “In-Progress Adventure”?
(select one answer below)
It’s a bit of a mystery - like a superhero still figuring out their origin story
We’ve got a roadmap, but it’s still a work in progress
Our strategy is mostly clear, but we’re fine-tuning it
We have a fully defined and clear roadmap - ready for action!
My strategy’s still in the making... not sure!
Imagine your marketing team as superheroes. Do you feel like a powerhouse or are you still recruiting for more super skills?
(select one answer below)
We’re making it work, but we need more resources and skills
We’ve got some of the right skills, but could use a few more super-powered team members
Our team is well-resourced and capable - ready for any challenge!
We’re the Avengers of marketing - skilled, equipped, and ready for anything!
I’m still looking for more heroes... not sure!
When it comes to your tech stack, are you using every tool like a true superhero or just a few handy gadgets?
(select one answer below)
We’ve got a ton of tools, but we’re barely scratching the surface
We use about half, but some tools are gathering dust
We’re getting good value from most of our stack - like a utility belt packed with gear
We use 75%+ of our tools - our stack is fully embedded in daily operations, like a well-oiled superhero team-up
My gadgets need more testing... not sure!
The results are in, and your origin story awaits
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